Enhancing your healthy behavior

You have two options

  1. using escalator
  2. using stairs

How often do you choose option 2,Using stairs instead of escalator?

And why?

you may think, using stairs is tiring or you are in hurry. But Using stairs sounds healthy on the other side.

Tokyu Cooperation install interesting signage on the stairs at Ookayama station. Aiming at enhancing health caring behavior of metro users.

It shows the amount of calories which you can consume every steps and encouraging messages.

In a Behavioral Science Research, it is reported that, person who has positive evaluation towards outcome of his/her action, is more likely to have intention to do that action rather than who does not have.

This is good example of human behavioral research. What do you think about this?

It won’t work? how to make it better?

At least I think it should have english text as well.